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5 Ways to Deal With Content Shock
Content shock, an idea set forth by Mark Schaefer, executive director of Schaefer Marketing Solutions, is the idea that the amount of content being created surpasses the human capacity to consume it...
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When to Post Content on Social Media
Social media is a practical, inexpensive way to get people to visit your website, use your business, and share your content with friends and family members. The best time to post depends on your target...
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What Does the Future Look Like for Content Marketing?
That’s right. We can see the future. And we don’t need a seeing stone or three wishes. Content marketing shifts and evolves all the time, but it doesn’t take much to see that certain trends are here to...
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Using Big Data to Drive Your Content Marketing Strategy
Many companies have jumped onto the big data bandwagon to obtain better insights into their performance, customers, and other aspects of their businesses. Now, the technology is also widely implemented...
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6 Tips to Optimize Your Content for Mobile Users
In 2017, the average smartphone user spent five hours a day on their mobile phone. Of this time, 8 percent was spent using a mobile browser to peruse the web, which equates to about 24 minutes a day....
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5 Reasons to Use the Oxford Comma in Content
Among writers and editors, the Oxford comma is a subject of heated debate. Who knew a seemingly innocuous extra comma could incite such fury in seasoned and educated professionals? While it is a tiny...
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Blog Posts That Entice: The Anatomy of Great Blog Content
Writing and maintaining a blog is a great way to attract customers that you can eventually convert to leads, then to buyers, and then hopefully to repeat customers. With many websites and blogs online,...
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Are You Giving Away Too Much In Your Free Content?
One of the most common pieces of wisdom in content creation is “provide high value.” For businesses who sell information, entertainment, or anything similar to their free content, their lifeblood is a...
View ArticleBlogging Vs. Vlogging: Which is Better for You?
Blogging and vlogging, also called video blogging, are both effective strategies for people who want more visitors to their websites. Many well-known bloggers and vloggers make their living by creating...
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Say No to Keyword Cramming: How to Effectively Use Keywords
Think back for a moment to your college days. It might be painful, but we’ll only be there for a moment. Undoubtedly, you remember all those essays and papers that were such a struggle to write. Did...
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The 5 Secrets to an Irresistible Product Description
Out of e-commerce’s many tricky aspects, a great product description is one of the most important. Whether you sell thousands of different products or just one, people won’t give your store a second...
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Why Your Content Creator Doesn’t Have to Be a Subject Area Expert
Easy-to-read and interesting content is important to have but not always easy to find. Say you need someone to write a white paper on dosimetry in nuclear medicine or the study of tribometry in...
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The Gift Economy and Social Media Marketing
The term “gift economy” is one that has been floating around for quite a while, and although it used to primarily be used to describe a kind of new-age alternative to capitalism, it is now gaining...
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5 Ways to Get Fresh Content
If you’ve ever visited an outdated website, you know that it doesn’t look very inviting or engaging to people who stumble upon it. Companies that don’t update and revise items on their websites tend to...
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What Are the Best Distribution Tools for Content Today?
Publishing content on the internet is a strange situation. You may write the greatest piece of copy ever known to humanity. It goes to waste if nobody reads it, though. Conversely, you could write...
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5 More Great Sites for Promoting Your Business
As more and more individuals and families cut the cord and get rid of expensive cable TV, the internet is becoming the main source of advertising and entertainment. Many people use their smartphones to...
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To Improve Your Content, Improve Your Customers
We’ve all seen how advertising works at its most basic: the product isn’t really what’s for sale. What you buy is how your life will improve if you use the product. The most common version of this is...
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Why Tone Matters to Your Content Marketing Strategy
Effective brands communicate. In everything from color schemes, to videos, to copy, and more, the brand should keep things consistent, always communicating the brand’s message and capturing its...
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5 Real World Content Marketing Mistakes to Avoid
Companies rely on content marketing to reach an audience and be able to sell products to potential customers. Unfortunately, some of them made mistakes in their marketing and these are still...
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The Lesson of the Bee: Why Create Spreadable versus Sticky Content
As the internet has grown more pervasive in our day to day lives, the way that users interact with the net has also changed. Companies have had to learn to adapt to the ways that internet users...
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