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5 Old Marketing Phrases to Avoid
At its core, marketing is about communicating to a potential customer or client in a way that makes them likely to choose your business, service, or product. Communication is the key word in that...
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What Kind of Content Does Your Business’s Blog Need?
Conduct a Google search about great blog content, and you’ll find tons of articles discussing different types of quality content to put on your business’s blog. What you’ll find a lot less of? How to...
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How to Harness the Power of Social Media Marketing
In today’s competitive marketplace, harnessing the power of social media is a must so long as you want to expand your business and your brand. It’s no surprise that engaging with your followers on...
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6 Tips for Vetting Freelancers
Many companies are exploring the benefits of hiring freelancers as a way to gain valuable expertise without the hefty price tag. Businesses can minimize risk by vetting freelancers and verifying their...
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What is a Content Strategist?
The mythical, mysterious content strategist. This job title is becoming more and more popular in recent years. In 2010, there were 763 people using the title content strategist on LinkedIn. Now, in...
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Why Paying Freelancers a Flat Fee Makes Sense
Flat fee or hourly rate? For freelancers, this is the dreaded question potential clients ask. Really, getting paid, regardless of whether one charges a flat fee or hourly rate, should be the best part....
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5 Keyword Research Tips That Are Simple and Effective
It is no major secret to content marketers, which means most online businesses nowadays, that the right combination of keywords provides a huge competitive advantage. The problem is that many...
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Five Reasons Why CAAS Is a Growth Industry
Are you a business owner in need of more content? Everybody is, right? The amount of content you publish directly determines how much attention your website receives in a given week. The ripple effect...
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Humanizing and Building Trust With Your Brand
With the onslaught of noises, images, and sales pitches we face, it’s easy to become tone deaf when it comes to marketing tactics. As a business person, you need your message to somehow rise above it...
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4 Types of Businesses That Live or Die On Good Writing
Are you running a business or are you part of one? At its core, writing is communication, and the more mistakes you make, the worse off your copy is at communicating to customers. There are far more...
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Why Work-at-Home Moms Make for Great Freelancers
Work-at-home moms often get overlooked for freelance jobs. People mistakenly think they are too distracted, not serious enough, or incapable of doing more than cooing at their babies. The truth is...
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Hire Freelancers with Confidence
Businesses today are weighing the options when making decisions about hiring permanent employees or freelancers. Many freelancers offer expertise and value as a result of their highly-specialized...
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Keep Scope Creep From Being Bad for Business
Planning a business project is tricky; sometimes they stick relatively closely to the plan you created, while other times they seem to develop another head and go careening off in unexpected...
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Under the Radar — Why Spellcheckers Sometimes Aren’t Enough
When’s the last time you dialed a phone number from memory? If you have a newer car, when’s the last time you actually used a key to unlock the door? If you’re like many, you regularly use a...
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6 Sites for Promoting Your Business
When most people need help finding a store with good bargains, a fun way to spend a day, or a good restaurant, they use their smartphones to get the latest news and reviews instantly. A business owner...
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Do You Maintain Your Evergreen Content?
You’ve heard of evergreen content. The topics don’t change and are always relevant in some way, which means you don’t have to update it, right? Not necessarily. Though evergreen content doesn’t expire...
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3 Things Freelancers Need to Know about Your Audience
Think of the books, music, movies, television programs, or even political speeches that have resonated with you. They connected with you on an almost (or maybe completely) emotional level. They may...
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How Outsourcing Your Content Saves You More Than Money
Google has spoken. The need for content is not in question. However, how to get it done often is. Outsourcing can provide what you need quicker than you can pull a staff member off of their current...
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6 Audio Content Marketing Tips
Audio content is becoming more and more popular. According to the Pew Research Foundation, the percentage of Americans who listened to a podcast in the past 30 days more than doubled between 2008 and...
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5 Crucial Tips for A/B Testing Your Copywriting
A/B testing, also called split testing, is a powerful tactic that exploded with the rise of the internet. For those unfamiliar, it involves comparing the performance of two subtly different versions of...
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