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How to Avoid Content Marketing Fatigue
As a business owner, you know you have to get your brand in front of as many potential customers and clients as you can and that the best way to do that is through online content marketing. From...
View ArticleDeveloping Content for New Brands
Starting a new business or launching a new brand can be quite challenging. Business owners are forced to consider many facets of operations to ensure success. You may start with analyzing finances,...
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How to Have a Bigger and Better Audience Than Your Competition
Nearly every business in the modern world needs an online following to provide buzz, sales, and easy customer feedback. However, anyone can shove together a list or following on a social media platform...
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It’s Not (Just) About Commas: What Matters Most in Editing and Revision
The best content does more than simply populate your website and improve its rank. High-quality content builds loyalty and helps you become a resource for your target audience. But in order to reach...
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5 Things To Consider When Delegating for Major Projects
Learning to effectively manage projects is an incredibly important skill, especially when working toward a whole new marketing strategy or even updating the existing plan. Whether you have a small team...
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All About Content Amplification
Companies are investing more and more resources to create great content, which means that the competition for readers is always rising. Content amplification is a powerful way for content creators to...
View Article7 Reasons Your Company Needs a Content Plan
What is a Content Plan? Content marketing involves the creating and sharing of content that is meant to entice, engage, and entertain your prospective and current client base. These pieces can include...
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Why Your Small Business Should Go Big with Content Marketing
In the past, it was seemingly impossible for small businesses to compete on a level playing field with large companies, partly because of their limited marketing budgets. However, things have changed...
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Speak the Lingo: Defining Inbound Marketing Acronyms
In the world of inbound marketing, acronyms are used to not only abbreviate lengthy terms, but also to create a mnemonic system to help marketers and customers remember important aspects of everything...
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8 College Majors That Make You a Great Content Writer
Some people know what they’ve wanted to do with their lives since they were young, but for others, the choice isn’t so obvious. To exacerbate the problem, you’re taxed with choosing what you want to do...
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What Makes Listicles So Effective?
Long-form content is becoming less and less common thanks to the emergence of the listicle. Believe it or not, this form of writing that combines list and article format has been around since long...
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9 Things to Look for in Content Marketing in 2018
Welcome to another year! Everyone is back from vacation, and ready to tackle the content marketing world in 2018. There are many changes happening, with content marketing and here you’ll learn about a...
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Use Content Marketing to Promote Special Events
Content marketing is a practical, inexpensive way for you to let people know about your company’s special event, whether you’re having a small gathering for employees, a sale, a conference or...
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A Finger on the Pulse: How to Keep Up with Your Audience’s Interests
Keeping tabs on your audience is one of the great challenges of content marketing. What are their needs? What are they looking for when they come to your website or your store? It’s easy enough to...
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Aligning Your Content Strategy with the Buyer’s Journey
Content marketing is not just about spreading the word about your business; it also has to provide solutions for consumers. By putting yourself in your customers’ shoes, you’ll be able to devise a...
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Content vs Marketing: What YouTube’s New Paid Contributor Guidelines Mean
YouTube has been the largest online video platform for a long time. Beginning in 2005, this massive platform has been hosting videos on every topic under the sun. As the site became more popular, they...
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Linguistic Labyrinths: Why Simple Language Sells
Language is the building blocks of any effective copy or marketing strategy. While there is rightfully a large focus on content when planning out strategies, language can make or break even the most...
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4 Strategies for Expanding Your Audience
It’s taken a long time, but you’ve finally gotten your target audience figured out. You can adequately predict response to your campaigns and you can make reliable projections about your ROI for a...
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The Importance of Active Voice in Content
When writing marketing content, you may hear terms used such as active and passive voice. While you might have heard how vital active voice is for marketing content, you may find yourself asking what...
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4 Ways That Content Marketing Is Like Dating, Only Better
For many people, dating is not pleasant. Dating involves putting yourself out in the dating world for strangers to see, but it can often lead to embarrassment, and you have to comb through many duds...
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